The role of social media in promoting education in Kampala city: a case study of Kampala International University

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Date
2017-08, 2017-08
Journal Title
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Publisher
Kampala International University, College of Humanities and Social Sciences
Kampala International University, College of Humanities and Social Sciences
Abstract
The study on “the role of social media on promoting education was conducted in Kampala International University, Uganda. The study employed a cross sectional research design. It included 90 respondents. The study was based on research objectives which included; establishing the different types of social media sites used in education in Uganda; to find out the impact of social media on education in Uganda; to find out the challenges in the adoption of social media on education in Uganda. On the different types of social media sites used in education in Uganda, the study revealed that; Facebook, WhatsApp, Twitter, Google+, and LinkedIn are the major social media networks used on education at Kampala International University, Kampala. On the impact of social media on education in Uganda and the findings revealed that: easy access to educational materials, increased discussions among students, increase teacher’s collaboration, quick communication and new way of interaction in learning process were the major direct benefits associated with the use of social media on education at Kampala International University, Uganda. On challenges in the adoption of social media on education at Kampala International University, the study found that; poor access to social media, poor internet access, inadequate power supply, lack of knowledge on how to use social media, and cyber-crime were the challenges in the adoption of social media on education in Uganda.
Description
A dissertation submitted to the college of humanities and social sciences in partial fulfillment of the requirement for the award of a bachelor degree of mass communication of Kampala International University
Keywords
Social media, Promoting education
Citation