Please use this identifier to cite or link to this item: http://hdl.handle.net/20.500.12306/5447
Title: The Role of the Broadcast Media in Preserving Culture: A Case Study of Wbs Television .
Authors: Sebowa, Philly
Keywords: Broadcast Media
Preserving Culture
W B S Television
Issue Date: Sep-2013
Publisher: Kampala International University, College of Humanities and Social Sciences
Abstract: The research topic was chosen because the media do not believe that preserving culture is part and parcel of the media and can enhance people’s understanding of culture and its values. The research examined the role played by the broadcast media in preserving culture in Uganda. This is because cultural values had deteriorated and WBS a luganda speaking station was chosen because it that covers almost the biggest percentage of the country. Specific objectives were used to examine the role played by the media in preserving culture, to establish how the media preserves culture in Ugandan, to find out the challenges faced by the media in preserving culture in Uganda and to find out the effects of international media on local culture. The data was collected, analyzed and presented in tabular form showing the percentage and frequencies based on the analyzed information. This provided a clear meaning and therefore easy understanding of the data presented. Summaries and conclusions were made. If the measures given are put in place, the broadcast media will hugely improve and highly preserve culture in the country.
Description: A Research Proposal Submitted To the Faculty of Arts And Humanity in Partial Requirement for Fulfillment Of The Award of Degree of Bachelor of Mass Communication Of Kampala International University.
URI: http://hdl.handle.net/20.500.12306/5447
Appears in Collections:Bachelors Degree in Mass Communication

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