An assessment of small and medium enterprises managers’ performance and their strategic market choice in Kampala Business District: a case study of Private Sector Foundation of Uganda (PSFU).

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Date
2008-11
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Publisher
Kampala International University, College of Humanities and social sciences.
Abstract
From time to time new tactics are being employed by organizations to ensure that management performance and regulatory processes are providing the necessary and accurate information for managerial decisions to be made with due regard to all ethical protocols being observed. Therefore, there is need for SMEs managers to ethically manage markets. A strategic market is a major unpredictable market which can threaten to harm an organization and its stakeholders for management, it is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. Although good managerial practices are predictable, they are not unexpected. Poor management practices can affect all segments of society — businesses, churches, educational institutions, families, not-for-profit and the government and are caused by a wide range of reasons. Although the definitions can vary greatly, three elements are common to most definitions of management crisis: a threat to the organization, the element of surprise, and a short decision time. The study was driven by three objectives: to identify managerial skills that facilitate organizational effectiveness in SMEs, to identify the challenges experienced by managers in effective SME performance and strategic market choice, to identify the possible management and market strategies that can be used to improve SMEs economic growth base. To achieve these objectives the researcher sampled 60 respondents from Private Sector Foundation of Uganda and their clients. The study utilizes qualitative research methods. Two data collection instruments were used: structured questionnaire and interviews. The collected data was presented in tabular and figurative forms and analyzed statistically to decipher findings.
Description
A thesis submitted to the school of postgraduate studies & research in partial fulfillment of the requirements for the award of the degree of masters of arts in Human Resources Management of Kampala International University
Keywords
Small and Medium Enterprises, Managers’ performance
Citation