Stakeholder management and organizational effectiveness in private banks in Kampala central division, Uganda
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Date
2019-09
Authors
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Journal ISSN
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Publisher
Kampala International University, College of Economics and Management
Abstract
This study aimed at establishing the effect of stakeholder management on organizational effectiveness in Kampala Uganda. Three specific objectives guided this study and these were i) examining the effect of stakeholder management on market share in private banks in Kampala,
Uganda ii) determine the effect of stakeholder management on financial growth in private banks in Kampala, Uganda; and (iii) determine the effect of stakeholder management on customer satisfaction in private banks in Kampala, Uganda. The researcher administered a questionnaire to 133 respondents (sample size). Findings revealed that stakeholder management in private banks in Kampala Uganda was rated satisfactory and organizational effectiveness. The researcher concluded that stakeholder management contributes to the market growth which sufficiently leads to increase in the market share, stakeholder management significantly influences the financial growth of private banks in Kampala Uganda, and this also meant that improvement in stakeholder management also leads to an increase in the financial growth of private banks in
Kampala Uganda, and finally stakeholder management insignificantly influences customer satisfaction. The researcher recommended that: there is need to improve stakeholder management especially through improving coordination, tooling and improving the state of the stakeholders in order to increase market share growth, there is need to improve tile management of stakeholder in banks especially since some of the aspects of customer care were insufficiently handled and managed, hence calling for improving in the customer handling that much affects the effectiveness of the private banks in Kampala Uganda. The study contributed to new knowledge and revealed the following as indicators to stakeholder management of private banks in Kampala Uganda; participation, stakeholder relationship and communication. The following are the measurements of organizational ‘effectiveness; market share, financial growth and customer satisfaction.
Description
A Dissertation Submitted to the College Of Economics and Management in Partial Fulfillment of the Requirement for the Award of Bachelor’s Degree in Supply and Procurement Management of Kampala International University
Keywords
Stakeholder management, Organizational effectiveness, Private banks, Kampala central division, Uganda