Please use this identifier to cite or link to this item: http://hdl.handle.net/20.500.12306/6526
Title: Role of the broadcasting media in promoting gender equality in uganda. a case study of UBC Kampala central
Authors: Angella, Nambi
Keywords: Broadcasting
Media
Gender equality
Uganda
Uganda Broadcasting Corporation
Issue Date: Aug-2017
Publisher: Kampala International University, Colleges of Humanities and Social sciences
Abstract: This study attempted to examine the role of the broadcasting media in promoting gender equality in Uganda. It was guided i) To identify the ways of promoting gender equality by media ii) to examine the roles played by broadcasting in promoting for gender equality iii) To examine the attitude of media editors towards gender equality. The research took the form of a descriptive design, and the reason for this is because it aims to describe the current situation so that it can be understood clearly so that the gaps identified in it can be addressed in order to promote gender equality by media. The study explored descriptive correlational design to examine the relationship between the two variables that is the ways and attitude of promoting gender equality by the media. From the findings and the conclusions of the study, the researcher recommends the following:-i) There is a need to for the government to design or allocate a specific budget of men and women, ii)There is a need for the media editors to change their attitude towards promoting gender equality iii) There is a need to recruit more staff and train them on how to handle a girl children when they are at school v) Since the poor enrollment and high school dropout among girls, there is a need to for head teachers and parents to encourage regular attendance and the reduction of dropout rates and v)The media editors should develop the respect for human rights and freedom to both men and women
Description: A dissertation submitted to the college of humanities and social sciences in partial fulfilment of a bachelor’s degree of art in mass communication of Kampala International University
URI: http://hdl.handle.net/20.500.12306/6526
Appears in Collections:Bachelors Degree in Mass Communication

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