Product quality and business growth of paint companies in selected districts in eastern province of Rwanda
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Date
2012-02
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Kampala International University, College of Economics and Managment
Abstract
This study set out to establish the relationship between product quality and
business growth of paint companies in selected Districts of Eastern Province of
Rwanda. It was based on survey design; specifically descriptive correlation and
descriptive comparative. The researcher used a self administered questionnaire
to collect primary data from 183 dealers, using stratified random sampling to
reduce costs, time of doing research and to increase the degree of accuracy of
the study. Data analysis was done using SPSS’s relative frequencies &
percentages, means, and Pearson’s Linear Correlation Coefficient. The study
was based on five objectives: (i) to determine the profile of respondents in
terms of age, gender, ncome level and level of education; (ii) to determine the
level of product quality of paint companies in Eastern province of Rwanda; (iii)
to determine the level of business growth in terms of sales; market share;
profit; product quality and customer satisfaction; (iv) to establish the
relationship between product quality and business growth of paint companies
in selected Districts in Eastern Province of Rwanda. The study revealed that
there was high level of product quality and the level of business growth of
paint companies in selected Districts in Eastern Province of Rwanda was also
high, there was a positive and significant relationship between product quality
and growth of paint companies in selected Districts in Eastern Province of
Rwanda( = 0.0578, sig. =0.000). The researcher recommended that, there
should be continuous improvements in the quality of products and services to
cater for ever changing consumer tastes, customer preferences and market
competition, communicate the benefits of their products and services to their
consumers and introduce a system of giving employees fringe benefits.
Description
A Thesis Presented to the College of Higher Degrees and Research Kampala International University, Kampala-Uganda in Partial Fulfillment of the Requirement for the Degree of Master of Business Administration.
Keywords
Product quality, Business growth, Paint companies, Rwanda