~flIE ROLE OF ELECTRONIC MEDIA IN PROMOTION OF RURAL ECONOMIC DEVELOPMENT IN UGANDA. ACASE STUDY OF NAKIFUMA SUB-COUNTY IN MUKONO DISTRICT BY BULYABA HAMIDAH, REG.NO, BMC1364451113/DU A RESEARCH SUBMITTED TO THE COLLEGE OF HUMANITIES AND SOCIAL SCIENCES IN PARTIAL FULFILLMENT OF REQUIREMENTS FOR THE AWARD OF A BACHELOR’S DEGREE OF MASS COMMUNICATION OF KAMPALA INTERNATIONAL UNIVERSITY JULY, 2014
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Date
2014-07
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Kampala International University, College of Humanities and Social Sciences
Abstract
This study dealt with the role of electronic media in promoting rural economic development in
Uganda. Chapter one gave the background information of the study, statement of the problem,
objectives of the study, research questions, scope of the study and significance of the study.
Chapter two gives an illustration of the related literature review. Chapter three gave the
description of the reach design, population description, and sampling design, instruments for data
collection, ethical consideration and limitations of the study. Chapter four gave the description,
discussion and analysis of findings and chapter five gave the summary, recommendations and
conclusion of the report. The methodology used was both descriptive and explanatory. The study
sought to find out the role of electronic media in promoting rural economic development in
Uganda, challenges it encounters and the solutions to overcome such challenges.
Data was collected by use of questionnaires and interviews. Random sampling was used to select
interviewees from the sub county and all beneficiaries and the findings from the research were in
position to show the role of electronic media in promoting rural economic development in
Uganda. Basing on the research findings it can be concluded that government should be
supportive and protective of the media to promote development among people in rural areas
which can be done through encouraging the local community to participate in the activities
enforcing development together with the media.
In conclusion therefore, media plays a major role in development of rural communities thus it
should not be under estimated in terms of developing such areas. One of the reasons is that use of
media being the first informative way of reaching and sensitizing local people, works closely
with the community, hence establishing pressing needs of the community and it is able to
prioritize them and offer services which are relevant to the needs of the community and can
facilitate development with in a short period of time in comparison with other instruments.
Description
a research submitted to the college of humanities and social sciences in partial fulfillment of requirements for the award of a bachelor’s degree of mass communication of Kampala international university.
Keywords
electronic media, economic development, Mukono district