The role of radio broad casting on the economic empowerment of the youth in Makerere Kivvulu: a case study of Central Broadcasting Service (CBS FM)

Abstract

This research was carried out to analyze the role of radio towards the economic empowerment of the youths with the case study being Makerere Kivvulu, Kampala District. It was guided by three specific objectives. To find out what economic empowerment impact CBS FM has to the youths in Makerere Kivvulu, to examine the context of CBS FM message towards the promotion of youth economic empowerment in Makerere Kivvulu, to establish the relationship between CBS programmes and youth economic empowerment programmes. The method used was qualitative and quantitative, the instruments for collecting data were questionnaires and interviews guides. The study intended to find out whether most youth in Makerere Kivvulu fail to use the developmental information from CBS FM to guide and help them to grow economic wise and more practical activities are required to make the economic empowerment campaign more efficient.