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|Impact of broadcasting media in fighting against drug abuse in Uganda: a case study of NBS Television, Kampala
NBS Television, Kampala
|Kampala International University, College of Humanities and social sciences.
|The study was to establish the impact of broadcasting media in fighting against drug abuse in Uganda. With special attention to NBS TV located in Kawempe, Kampala. It was guided by the researcher objectives that included investigating on the effect of broadcasting media in fighting against drug abuse among the Ugandans, examining the role of broadcasting media in fighting against drug abuse, to examine the Challenges faced by broadcasting media in fighting against drug abuse in Uganda and devising the strategies of improving broadcasting media’s role in fighting against drug abuse in Uganda. The study used an investigative design that incorporated a sample of 50 respondents who specifically were the management of NBS staff especially TV presenters, journalists, News editors engaged through a research questionnaire. This was to provide parameters of investigation such as the significant of the study and challenges faced by broadcasting media in fighting against drug abuse in Uganda. The study findings indicated that broadcasting media has impact in fighting against drug abuse in Uganda; by addressing specific substances with the aim of reducing use and raising awareness about the associated problems, enhancing personal and social skills that promote positive lifestyle choices as well as resistance to drug use, addressing the existing knowledge and beliefs of the target audience that impede adoption of the desired behavior, proper addressing risks associated with drug abuse will improve students discipline to be acceptable in society and academic performance will improve as well. Broadcasting media campaigns should increase public awareness of the broader social context in which chronic substance abuse occurs and promote debate on the cost, availability, and promotion of alcohol and tobacco; policy changes that might discourage substance use by adolescents; and the development and funding of clinical and social’ programs that provide direct interventions. This will discourage the drug sellers and will eventually close their businesses and hence solving the problem of drug abuse. The researcher made recommendations to broadcasting media, universities, government and policy makers. The universities were urged to use approaches that incorporate drug resistance skills into a broader se of essential personal and social skills.
|A research dissertation submitted to the College of Humanities and Social Sciences in partial fulfilment of the requirements for the Award of Bachelor’s Degree in Mass Communication of Kampala International University
|Appears in Collections:
|Bachelors Degree in Mass Communication
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