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Title: Role of mass media on academic performance of universal primary education (UPE) schools: a case study of Kampala
Authors: Sabrina, Agasha
Keywords: Mass Media
Academic Performance
Universal Primary Education (UPE) schools
Issue Date: Mar-2018
Publisher: Kampala International University, College of Humanities and social sciences.
Abstract: The study examined the role of mass media on academic performance of primary schools a case study Kampala. The study achieved the following objectives, to examine the role played by mass media in promoting primary education, to examine the challenges faced by primary schools in Uganda to examine government programs aimed at promoting primary education. Therefore, the findings were based on the above objectives. Data was collected from a sample of 90 respondents in using self-administered questionnaires and was later analyzed using Pearson correlation coefficient (r). The findings revealed that mass media plays a significant role in academic development of pupils in primary schools in Uganda (P0.000<0.0l, r=375) the study concluded that majority of the respondents agreed that mass media has played and important role in the academic development of pupils in primary schools Uganda. The findings showed that mass media has promoted academic development of pupils in primary schools through promoting girl-child education, promoting early childhood care and development, promoting gender equality, advocating for child protection, promoting child participation in learning and governance, discouraging child labor, promoting education for children with disabilities and advocating for human rights-based child friendly education. Additionally, the findings showed the challenges faced by primary schools in Uganda which include high drop-out, early child marriage, child labor, girl child sexual abuse, early pregnancies and over stretched sanitation facilities. The study revealed further revealed government intervention programs in promoting primary education which include promoted girl-education and quality sub-program me, supported UPE through establishing community-based complementary basic education, promoting child-friendly education and rights-based school, promoting gender equality and quality basic education, eliminating all forms of discrimination and abuses committed to girl-child in primary schools
Description: A research report submitted to Faculty of Journalism and Media Studies in partial fulfilment of the requirements for the Award of a Bachelor’s Degree of Mass Communication of Kampala International University
Appears in Collections:Bachelors Degree in Mass Communication

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