The Strategic Analysis of the Healthy Service Sector: A Case Study of Saint Francis Hospital Nsabya
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Date
2006-09
Authors
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Journal ISSN
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Publisher
Kampala International University, College of Economics and Management
Abstract
Due to intense competition within the service industry, there is need for
institutions to capture a wider market in order to remain sustainable. This
has to be through investing in managerial research. Most hospitals do not
take marketing and research as a necessity; they feel it is more of an
added cost/expense. So the objective of this study is to bring to the
attention of managers the importance of strategic analysis and how best
they can improve customer service through improved service delivery This
study traced the activities of saint Francis hospital Nsambya in line with
strategic management and will illustrate ways it can benefit from a through
environment scan and identification of its strengths, weakness,
opportunities and threats in order to achieve competitive advantage in the
provision of health services .
The researcher discussed management strategies applicable in the
service firm environment. It is also necessary that managers analyze the
competitive environment in order to enable them build onto the
competitor's weaknesses. A further outlook of the hospital in general was
discussed, with emphasis on their mode of operation and the need to
retain the already existing clients through improved service delivery.
The researcher through the use of tables and graphs as well to give a
clearer explanation analyzes findings. Finally, recommendations to the
existing service gaps within the system like building a customer focused
hospital, improving customer loyalty, building a strong marketing
department, research to the available customers review product
packages, and identify competitors and try to build on their weakness
create quick response strategy to solve problems of the clients making
sure that information flows in a timely and immediate manner.
Description
A Thesis Submitted To the School Of Post Graduate Studies in Partial Fulfillment of the Requirement for the Award of Masters of Business Administration (MBA) Kampala International University
Keywords
Healthy Service Sector, Saint Francis Hospital Nsabya