Retail store design on customer satisfaction: a case study Of Shoprite Supermarket in Kampala District
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Date
2015-06
Authors
Journal Title
Journal ISSN
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Publisher
Kampala International University, College of Economics and Management
Abstract
This research report on topic "Retail store design on customer satisfaction a case study of
Shoprite supermarket in Kampala district". The purpose of the study was to establish the
relationship between store design and customer satisfaction. The objective of the study was; to
determine the extent of store design of Shoprite, to determine the level of customer satisfaction
and to examine the impact of store design on customer satisfaction of Shoprite supermarket in
Kampala district. These were reached at focusing on variables under store design included;
exterior design, interior design and layout whiles customer satisfaction was looked at in terms of;
loyality, retention and quality services offered.
Theories of different scholars were used to understand the topic in correct way required say
Mason. J et at (1998) in his book of store design, Ron Hasty et al (1997) what customers see
)efore entering store. Correlation research design was used population studied included 60
:respondents from different department questionnaire was used to collect data in the field.
)ata was presented and interpreted according to response of respondents from the questionnaires
;iven and analyzed using Quantitative and qualitative method in easy form. The conclusion was
nade according to response of respondents.
Description
A research report submitted to the College Of Economics and Management in partial fulfillment for the A ward of a Bachelor’s Degree in Supply Chain and Procurement Management of Kampala International University
Keywords
Retail, Customer, Satisfaction