Uganda's Women's Lifestyles and Foreign Digital Television Culture: A Case of Kampala Uganda
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Date
2014-12
Authors
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Journal ISSN
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Publisher
Kampala International University, bachelors degree in mass communication
Abstract
This study investigates the "Uganda's women's lifestyles and foreign digital television culture a
case of Kansanga town council , Uganda" through survey using interviews' schedule as a tool of
data collection.
It targeted 432 women aged I 8-40 years and viewing Digital television for a minimum two
years. The study recorded the respondent's consumption patterns, level of viewing, preferred
channels and programs, favorite watching time, control over remote and restrictions on viewing.
It crossed checked the above factors with the level of viewing along with demographic
characteristics of the respondents.
The data was analyzed through univariate and bivariate statistical procedures and the results are
presented in two categories: i.e. general and major findings of hypothesis testing.
The general findings revealed that the majority of respondents were aged 31 to 40 years,
belonged to the middle and upper middle class, were graduates but unemployed, and were heavy
viewers. Majority respondents had Digital connection for the last two years, indicating increasing
popularity of Digital television in Kansanga, also making it the main source of entertainment.
There is no link between demographic characteristics and consumption patterns. However, the
respondents complained that men had more rights to watch Digital television than women.
The statistical test chi-square was applied for testing the hypothesis, confirming that 'greater the
exposure to Digital television greater the effect on the lives of women'. It confirmed that heavy
viewing affected household and other activities of the women like newspaper reading, going to
cinema, the meals cooking and serving schedule, their domestic or personal expenditure and
interaction with friends or and relatives. They were prone to accepting the role, culture and
lifestyle of western women watched on the Digital channels. The study also identified a few
areas for future researchers and made recommendations towards their improvement.
Description
A Dissertation Submitted To the College Of Humanities and Social Science in Partial Fulfillment for the Award of Bachelors Degree in Mass Communication of Kampala International University
Keywords
Uganda's Women's Lifestyles, Foreign Digital Television Culture