Influence of digital television and Women life style in Uganda: a comparative case study of Heavy and Light Viewers in Makindye Division
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Date
2015-12
Authors
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Publisher
Kampala International University, College of Humanities and Social Science
Abstract
The study was carried out to find out the Influence of Digital Television and Women life style in Uganda taking a comparative case study of Heavy and Light Viewers in Makindye Division. General aim of this study was to focus on influence of Digital television and women life style in Makindye Division, Uganda. The study aimed at focusing the influence of Digital television and women life style in Makindye Division, Uganda, establishing the measures to be taken to improve the influence of digital life style in Makindye Division. The study applied both qualitative and quantitative research designs where interviews and questionnaires were used. Data was collected from both primary and secondary sources. Data was processed and analysed using formal tables, pie charts, narrative text, and correlation to find out the relationship between the Influence of Digital Television and Women life style in Uganda. A total of the sample size was 150 respondents were considered out of the entire population in the Makindye division. The findings were mainly used for testing preliminary findings and filling in gaps in data required. The findings revealed the problems faced by digital viewers in Makindye division which was chosen because it brought together experts whose experience varied and hence enriched the findings, the information given was accurate and reliable and mistakes given by one respondent was easily corrected and also allowed in-depth probing. Recommendations on this study proved the hypothesis 'greater the exposure to Digital television greater the effect on the lives of women in Makindye Division, Ug8.nda' and implied that there is an association between Digital television viewing and effects on viewers. The study claimed that this relationship in some cases can change life patterns or mould personalities. Therefore, viewers are required to be alert and use it sensibly. Policy-makers should take extreme care while formulating rules and regulations. The conclusion of the study also corresponds to the observation made by Albert Bandura while discussing Social Learning Theory. According to him, learning occurs when the observer perceives events or behavior in television and he/ she feels competent in performing them. Interestingly, a majority of the respondents have disagreed that they relate characters to their lives despite copying them in more than one area. Reason may be that viewers have the fear that characters shown in Digital television programmes are not acceptable or may not be rewarded in the society.
Description
A dissertation submitted to the College of Humanities and Social Science In partial fulfillment for the Award of Bachelor’s Degree in Mass Communication of Kampala International University
Keywords
Digital television, Women