The impact of conference facilities as a strategy for Promoting the Hospitality Industry in Kenya (Case Study of Intercontinental Hotels, Nairobi).
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Date
2011-05
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Kampala International University, College of Economics and Management Sciences.
Abstract
The study looked at the Role of convention and conference facilities as strategies
for promoting the hospitality Industry in Kenya with a case study of
Intercontinental Hotels, Nairobi. The objectives of the study were to examine
different types of conference facilities and hospitality services rendered to
delegates and their quality; establish the location of conference facilities in this
case- The Intercontinental Hotels, Nairobi conference facility at Intercontinental
Hotels, Nairobi; Examine the importance of convention and conference centers,
particularly of Intercontinental Hotels, Nairobi as attributed to hospitality
development; and find out the challenges faced in provision of conference
facilities for the purpose of developing the hospitality industry and their
solutions. The methods used for data collection were questionnaires for the staff
of Intercontinental Hotels, Nairobi. The study used a descriptive survey design
with both qualitative and quantitative methods in relation to cross sectional
approach. Hence, the design was seen as appropriate for investigating opinions,
attitudes, roles, prospective strategies of convention and conference facilities
regarding the hospitality industry in Kenya. Interviews involved exchange of
views and ideas, mainly in conservation form- for the purpose of obtaining
detailed data. Observation method was vital for examining the quality and type
of convention and conference facilities, in relation to the services rendered or
offered. The study made some of the recommendations to overcome the
challenges the hotel industry faces among which are the following; the
government should speed up the allocation of land to the potential investors who
are willing to invest in hotel and tourism industry. This will enable government to
attract more investors who will offer jobs to its citizens. Hotel owners should
ensure that their hotels have enough facilities that can accommodate
conferences and conventions. This will enable them make more income for their
businesses. It will also sale their businesses to other parts of the world.
Description
A research report submitted to the Faculty of Business and
Management in Partial Fulfillment
for the Award of Bachelor's Degree in
Tourism and Hotel Management of
Kampala International
University
Keywords
Conferencing, Facilities, Promoting, Hospitality, Impact, Intercontinental Hotels, Nairobi