The Role of the Broadcasting Media in Promoting Gender Equality in Uganda: A Case Study of Uganda Broadcasting Corporation (Uganda Broadcasting Corporation) Kampala Central.
Loading...
Date
2009-04
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Kampala International University, bachelors degree in mass communication
Abstract
This research report on the "Role of Broadcasting Media in Promoting Gender Equality
in Uganda" was carried out at Uganda Broadcasting Corporation and its specific aims
were to verify the role played my media in the promotion of gender equality; to identify
the copping practices amongst the gender equality promotion factions and lastly to
establish the government intervention/contribution to gender equality promotion.
To grasp the problem of the study, a documentary review of Literature was done on role
played my media in the promotion of gender equality, identification of copping practices
amongst the gender equality promotion factions government intervention/contribution to
gender equality promotion.
The study was approached through a descriptive exploratory design where use of both
qualitative and quantitative methods was followed through which the researcher obtained
data as the regards the major theme of the study from reporters, managers and
programme coordinators who constituted a sample of 60 respondents. The research
instruments administered included, a Questionnaire and an interview guide.
The Study findings on the role of media in gender promotion revealed that, media played
a great role in advocating for education of the girls and thus changed the parents attitude
about the way they felt about girls, which increased on the level of women participation
in the different spheres; NGOs were also realized to play a major role in the
empowerment of women through advocating for their rights and supporting women
factions financially and the government is also realized to intervene through promoting
the women politically and including them in the constitution (domestic bill) to reduce on
the inequality gap.
The study concluded that, although there are existing obstacles in gender promotion, the
media has given women a way forward through public campaigns as the major way
through which equality can be obtained and different organizations also had their input in
the gender promotion through promotion of women's education as the major trend and
government through the domestic bill and the constitution has fought for equality of all.
The study recommended that in order to improve on the status of women in society the
government of Uganda and concerned NGOs should; improve on its laws that govern the
violence of women's rights; revise its annual budget to allocate more funds to gender
promotion programmes; sensitize women into the need of fighting for a common
purpose; champion the campaign of empowerment to support young female
academicians; support girls in education, by encouraging every woman to love and
support themselves and never underestimate themselves; write information on best
practices to share with partners on achieving women empowering objectives; recognize
that violence against women is a human rights issue and lastly, should encourage women
MPs to work towards the empowerment of women by supporting the enactment of laws
that address gender parity and women's empowerment.
Description
A Research Report Submitted To The Faculty Of Social Sciences In Partial Fulfillment Of The Requirement For The Award Of The Degree Of Bachelor Of Mass Communication Of Kampala International University
Keywords
Broadcasting Media, Promoting Gender Equality, Uganda Broadcasting Corporation