How Print Media in Uganda Is Unbalanced On Political Coverage: A Case Of The New vision and Daily Monitor News Papers
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Date
2018-11
Authors
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Kampala International University, bachelors degree in mass communication
Abstract
This study set out to examine Uganda Print Media, Un-Balanced Political Coverage; a Case of
The New vision and Daily Monitor News papers. This study was conducted under the following
specific objectives; to explore the causes of unbalanced political coverage of print media in
Uganda, to find out and analyze the implication of unbalanced political coverage of print media
in Uganda and to assess the role of unbalanced political coverage of print media on readers in
Uganda.
The study used a descriptive research design. Data was collected from a sample of 30
respondents and analyzed using the descriptive method and percentages for qualitative and
quantitative data respectively.
Findings revealed that the following were the major issues counting for causes of Unbalanced
Political Coverage of Print Media in Uganda; Uganda's press freedom environment deteriorated
in 2013, due in large part to the government's I 0-day closure of two major media houses in May.
News outlets were regularly subjected to various forms of interference from government
officials. Findings concluded that Unbalanced Political Coverage of Print Media in Uganda has
impacted in the following ways. Government interference on print media has undermined the
development and progress of some print companies. Violates the reader's rights since the main
opposition print media has less autonomy in terms of what to print out and what to leave out. The
profitability of some print media companies has been hindered by the rude and harsh authority
by the Government such compromising with their license of operation. Findings also revealed
that Unbalanced Political Coverage of Print Media on Readers in Uganda play the following
roles, Reliance on Other Media or Competition, Political and economic power. Status or Rank of
the Source, Editor's influence and Government interference.
The study recommended that Editors and reporters should take a great deal more care in seeking
and representing a plurality of citizens' experiences and points of view, and in providing a much
broader forum- facilitating access to the media not only for experts, mainstream politicians, and
professional journalists, but also for occasional proponents of positions that emerge through
popular grassroots discussions of the issues. Therefore the researcher proposing that citizens be
empowered to act not only as receivers of mass media messages, but also as senders.
Description
A Dissertation Submitted To School Of Education Humanities and Social Sciences in Partial Fulfillment for the Requirement of the Award of the Bachelor of Mass Communication of Kampala International University
Keywords
Print Media, Unbalanced On Political Coverage, Daily Monitor News Papers