The role of the print media in empowering women economically case study (Daily Nation)

Abstract

The research identifies The Role of the Print Media in Empowering Women Economically, a case study of Daily Nation. It observed views of Women activists, Editors and Reporters of Daily Nation. It was limited within Nairobi-the capital city of Kenya where the news paper is highly circulated. The objectives of the research included: Examining the Approaches applied by the Print Media to Empower Women Economically, Impacts of Culture on the Process of Empowering Women Economically and How Print Media has been covering Women issues. Questionnaires, interviews, documentary review etc were the methods utilized to collect data. The research reviewed that media has been covering the insensitive news about women exposing them mainly as mothers and wives. It was also found out that the educated woman is portrayed as arrogant, proud and difficult to instruct. Finally the study recommends collaboration of all players in empowering women in order to make the process a success.