The Role of the Media (Radio) In Rural Community Development: A Case Study of (Mbajtu Fm)
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Date
2009-06
Authors
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Journal ISSN
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Publisher
Kampala International University, bachelors degree in mass communication
Abstract
This study investigated The Role of Radio in Rural Community Development.
Professionalism and ways of life exemplified accessibility/coverage of radio while
empowerment and encouragement to be self reliant characterized Community
Development. The study particularly sought to establish and recommend the role radio
should play in communities given that it's the only medium that extends to the
hinterlands, cheap to buy and maintain. This in view of the fact that the media, while
expected to inform and educate the masses by giving them information that can better
their lives, have diluted the need to address issues that directly affect the people and
resorted to airing westernized programmes that best encourage people to ape and adopt
foreign lifestyles which have little or no importance in their lives. The study was
conducted through use of both qualitative and quantitative analysis of data collection;
data was collected in June 2008, using questionnaires, face to face interviews
,documentary review and content analysis from 25 respondents purposively selected
from Machakos district ,analysed manually and presented in tables. Study established that
radio was a prime mover in society, media practitioners lack proficiency in addressing
issues, more efforts need be geared towards encouraging participatory communication
and that culture, can be hindrance to development. The study concludes that radio is an
important tool for transformation. It recommends that media employers direct more
efforts to constant staff training to enable them adequately tackle the dynamics of the
issues they address, media practitioners to ensure that they thoroughly do their part while
making programmes by conducting thorough audience and programme research before
and after to establish impact these programmes have on audiences not forgetting the
friend and foe in culture when programming
Description
A Research Dissertation Submitted To the Faculty of Social Sciences at Kampala International University for Partial Fulfillment for the Award of a Degree in Mass Communication
Keywords
Media (Radio), Rural Community Development, (Mbajtu Fm)