The impact of social media on students’academic performance in higher institutions of learning. a case study of Cavendish University, Uganda.
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Date
2015-08
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Publisher
Kampala International University, College of Humanities and Social Sciences
Abstract
This study was carried out in Makindye division, Kampala district lt was carried out for a period of 2 months. This study arose because of the increased adoption and use of social networking sites for example Facebook, twitter, whats App among others;
a behavior that many social science researchers believe has an impact on students’ academic performance in higher institutions of learning The researcher carried out the study using questionnaires and observations. It also included the review of existing literature. It was guided by the objectives such as the impact of excessive use of social networking sites, establishing the various social media sites that students used frequently and ascertaining if social media had an impact on students’ academic performance Survey research designs were employed during the study where the data was collected by use of semi-structured questionnaires and observations. Random sampling was the sampling strategy used to select the respondents form the university, and all the responses were aimed at establishing the impact of social media on student’s academic performance in Cavendish
University The research findings showed that the use of social media by the different students in higher institutions of learning raises both positive and negative effects on students’ academic performance. The positive effect of social media revealed by this study was that social media aided academic research thus improved academic performance while the negative impact was
that the frequent use and addiction of social networking sites ate up revision and concentration time for most students in higher institutions of learning
Description
This dissertation is submitted to the College of Humanities and Social Sciences in partial fullfilment of the requirements for the award of a Bachelor’s Degree In Mass Communication of Kampala International University
Keywords
Social media, Students’academic performance, Higher institutions of learning, Cavendish University, Uganda