The effect of packaging on the organisational performance: a case study of Mukwano Industries
| dc.contributor.author | Munir, Ismail | |
| dc.date.accessioned | 2020-07-29T09:41:24Z | |
| dc.date.available | 2020-07-29T09:41:24Z | |
| dc.date.issued | 2014-06 | |
| dc.description | A research report submitted to the College of Economics and Management Science in partial fulfillment of the requirement for the Bachelor of Supplies and Procurement Management of Kampala International University | en_US |
| dc.description.abstract | The purpose of the study was to establish the effect of packaging on organizational performance. The study was guided by three specific objectives and these includes; i) to find out the effect of packaging on product quality ii) to find out how packaging contributes to organizational performance and ii) to establish the relationship between packaging and organizational performance. The study adopted a descriptive research design basing on qualitative data from secondary sources. The study employed cross section design which includes observations, face to face interviews and questionnaires. From the findings, it was revealed that the respondents noted that materials for packaging is the dominant challenge they face during packaging because they are scarce, 22% noted costs because sometimes packaging is expensive, 12% noted colors and 3% others challenges. respondents noted that they experience changes in the sales when products are packaged well that is an increase, 24% of the respondents said no and 18% of the respondents were not sure whether there are changes or not. The respondents noted that they experience changes in the sales when products are packaged well that is an increase, 24% of the respondents said no and 18% of the respondents were not sure whether there are changes or not. The study also recommends that manufacturers and sales executives should endeavor to strike a balance in their marketing campaigns between packaging techniques and other factors that influence performance. This will enable them to achieve and sustain the desired sales as noted by the respondents in table 4.9 and figure 4.5. The study recommends that, it must be remembered that this study was purely literature review based. Thus, the facts and findings in this report are based on the studies conducted in the past and my own research. Therefore, further research should be conducted to advance this study using the same variables but with more vigorous methodologies such as cross-sectional, longitudinal and co relational research methods using both primary and secondary data. | en_US |
| dc.identifier.uri | http://hdl.handle.net/20.500.12306/12159 | |
| dc.language.iso | en | en_US |
| dc.publisher | Kampala International University; College of Economics and management | en_US |
| dc.subject | Packaging | en_US |
| dc.subject | Organisational performance | en_US |
| dc.subject | Mukwano Industries | en_US |
| dc.subject | Uganda | en_US |
| dc.title | The effect of packaging on the organisational performance: a case study of Mukwano Industries | en_US |
| dc.type | Other | en_US |