The concept of culture and its propagation by radio, a case study of Tororo District Uganda Japadola Tribe
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Date
2018-04
Authors
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Publisher
Kampala International University, College of Humanities and social sciences.
Abstract
This research was carried out on the role radio in propagating culture in Uganda a case of Jopadhola in Tororo district; it was carried in a period of two months from June to august. The objectives of the study were to: assess the role of radio in promoting culture in Uganda, identify the challenges encountered by radio in filtrating culture, and assess the effects of mass media in towards culture. The study used a cross sectional survey design basing on the use of qualitative and quantitative approaches that were adopted to establish the roles of radio in propagating culture. In this study, data was collected using both primary sources like questionnaires and interviews and secondary data sources. This design was used to profile, define, segment, estimate, predict, and examine associative relationship between the two variables. Cross-sectional studies easily provide a quick snapshot of what is going on with the variables for the research problem. The findings of this study show how the issue of the Radio affects our cultural value and has been a topical issue, it has been a subject of debate in our country due to the fact that the Radio is a powerful vehicle for the dissemination of cultural diversity. Ansah (1977) Majanga, observed that the fear is prevalent that through the use of modern technology and mass communication some culture risk losing their identity and becomes submerged by the culture belonging to those who control modern technology and communication software. This research work which is made up of five chapters, gives a system step as to how the study was carried out. The results of the findings show that culture is not being wide coverage as regards to the radio, hypothesis formulated were subjected to empirical tests to prove this. Data has shown that the radio has been performing positively in propagating culture in Uganda. but their impact is not encouraging at all.
Description
A dissertation submitted to the College of Humanities and Social Sciences in partial fulfilment for the Award of Bachelors’ Degree in Mass Communication of Kampala International University
Keywords
Culture, Propagation by Radio, Tororo District Uganda, Japadola Tribe