A comparative study of rural accessibility to media information a case of Lukaya sub-county Masaka district

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Kampala international international: College Humanities and Social Sciences
The mode and level of information dissemination are crucial to social development. The rural communities are basic in realizing social change. But these have to be intensively informed so as to adapt to the new ways of life. The media therefore take the challenge to continuously pass on information to the rural masses. This book presents the findings about the extent to which the media have served the rural communities with information, after studying whether the rural people give audience to the media and how they use the media to get information, if at all they do. The findings of the study in short show that the rural people are able to access radio more than any other media. Audience however is still low because people are limited by factors such as poverty, illiteracy, time and inappropriate programming by the media. Having identified the missing gaps in disseminating information to the rural people, the report suggests suitable ways by which the government, the media and other agencies can adopt appropriate policies for information accessibility by the rural people.
A dissertation submitted to the faculty of social sciences and law in partial fulfillment of the requirement for a ward of bachelor of mass communication of, Kampala international university
Mass communication, Rural accessibility, Media information, Masaka district