The effects of advertising on sales performance in an organization:
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Date
2009-07
Authors
Journal Title
Journal ISSN
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Publisher
Kampala International University, College of Economics and Management
Abstract
The study was intended to examme the relationship between advertising and sales
performance. Some companies put in efforts to advertise but in the end register low sales.
This was based on secondary data from textbooks, journals, and internet and primary data
from different respondents
The objectives of the study were to identify the various advertising Medias, to identify
methods used in deciding the advertising budget, other promotional mix elements and
relationship between advertising and sales.
The findings of the study revealed that advertising is important as much as it informs,
persuades and reminds people to buy products. By this, it boosts the company sales
reputation and profitability.
The researcher recommended the proper advertising should be carried out using proper
advertising tools that would deficit the required information for optimal sales volumes.
Description
Research report submitted as partial fulfillment for the ward of Bachelor’s Degree in marketing management (BMM) of Kampala International University
Keywords
Sales performance, Mukwano Industries Limited Kampala, Uganda