Electronic Media and The Coverage of Political Events in Jinja-Uganda, A Case Study of NBS Radio.

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Kampala International University, Colleges of humanities and social sciences
The study examined electronic media and the coverage of political events in Jinja Uganda using a case study of NBS FM —Jinja district. The specific objectives of the study were: to find out the causes of the problems faced by journalists covering political activities, the impacts of political news stories on the audience of NBS FM and in what ways can NBS FM carry out the coverage of political events? A descriptive research design was applied because it enabled the researcher to describe electronic media and coverage of political events. A total of 100 respondents participated in the study. The main tools of data collection were interview guide and questionnaires. The results of the study revealed that the media still faces problems related to lack of independence. The many regulations that the media has to comply with sometimes impose selfcensorship upon them; and also media ownership and style of a media house. The results concluded that a range of formal and informal constraints impose the severest limitations to press freedom in Uganda; but the informal constraints impose the severest limitations to press freedom. The duty of the media is to provide citizens with the information they need and want to know. Regulatory frameworks are suffocating media freedom.The study recommended that: The government should adhere to all the provisions of the supreme law concerning media freedom in the country as stated in The 1995 Constitution of Uganda.
A Dissertation Submitted to the College of Humanities and Social Sciences in Partial Fulfillment of the Award of a Bachelor’s Degree in Mass Communication of Kampala International University.
Electronic Media, Political Events, Jinja-Uganda