Tourism sustainability and entrepreneurship development in and around Nairobi national park, Kenya
| dc.contributor.author | Kirunyu, Hannah Muthoni | |
| dc.date.accessioned | 2019-12-13T12:03:34Z | |
| dc.date.available | 2019-12-13T12:03:34Z | |
| dc.date.issued | 2014-11 | |
| dc.description | A thesis presented to the college of higher degree and research of Kampala International University, Uganda in partial fulfillment of the requirements for the award of a Master’s Degree of Business Administration in Tourism Management | en_US |
| dc.description.abstract | The study investigated the relationship between the extent of tourism sustainability and entrepreneurship development in and around Nairobi national park, Kenya. The study was guided by three specific objectives and these were i) determining the extent of tourism sustainability; ii) the level of entrepreneurship development in and around Nairobi national park, Kenya, and (iii) the relationship between the extent of tourism sustainability and entrepreneurship development in and around Nairobi national park, Kenya. The target population was 3168 and out of which a sample size of 355 was made, a descriptive research design was used to collect data from 355 respondents using self-administered questionnaires and interview guide as the main data collection instruments. The findings indicated that, the extent of tourism sustainability was found to be satisfactory on average (mean= 2.97) which implied that many tourists in Nairobi national park travel for recreational, leisure, family or business purposes usually of a limited duration, the level of entrepreneurship development in and around Nairobi national park was rated satisfactory (mean=3.O1). The two variables are positive and significantly correlated, and this implies rejecting the null hypothesis that there is a significant relationship between the extent of tourism sustainability and entrepreneurship development in and around Nairobi national park, Kenya (r= .495 & SigO.000). The study concurred with the enterprise Drucker’s (2006) three sigma.theory which states that many businesses prosper, later decline and fail because of the assumption they make, that form the basis for their fundamental business decisions. Recommendations based on findings were that; the management of Nairobi national park should make sure that the tourists gain benefits from social leisure such as development character and self-identity, should put in place more business activities which will encourage the tourists always spend more money on business tourism than leisure tourism in Nairobi National Park and should see many interesting places apart from birding interests only. | en_US |
| dc.identifier.uri | http://hdl.handle.net/20.500.12306/5317 | |
| dc.language.iso | en | en_US |
| dc.publisher | Kampala international international : College of Economics and Management | en_US |
| dc.subject | Tourism sustainability | en_US |
| dc.subject | Entrepreneurship development | en_US |
| dc.subject | Nairobi national park, Kenya | en_US |
| dc.title | Tourism sustainability and entrepreneurship development in and around Nairobi national park, Kenya | en_US |
| dc.type | Thesis | en_US |