Retailer brand and channel conflict: the case of Nakumatt supermarkets and mumias sugar

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Kampala International University, College of Economics and Management
The study was done between the months of July and August 2006, with the objective of establishing the impact of introduction of own brands (retailer brands) by supermarkets in Nairobi on the conflicts with the manufacturers who supply them with competing brands. Data was collected though two questionnaires, one to the manufacturers and the other to the supermarkets. Nakumatt supermarkets (with its own brands) were surveyed together with one manufacturer, Mumias Sugar, who supplies the supermarket chain with a competing brand. The data shall be analyzed by use of tables and percentages to reduce the information to an understandable form.
A research project submitted to the College of Economics and Management in partial fulfillment of the requirement of the Bachelor of International Business Administration Degree (BIBA) faculty of business and administration, Kampala International University
Retailer brand, channel conflict, mumias sugar