The role of the media in promoting community services in Masaka district: a case of Buddu radios
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Date
2016-09
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Kampala International University. College of Humanities and Social Sciences
Abstract
The research on: “the role of the media in promoting community services in Masaka district. The research concluded that media face challenges in promoting community services in Masaka District. The study was guided by three research questions which included: finding out which media programs that promotes community services; finding out the impact of media programs to
the community members; and finding out the challenges the media face in promoting these programs to the community members. The study targeted 1 00 people from where the sample size was got. The respondents consisted of
especially: government officials, community members and media practitioners. The research concluded that media face challenges in promoting community services in Masaka District. The study also concluded that media programs have both positive and negative impact to the community members of Masaka District.
Description
A dissertation submitted to the college of humanities and social science in partial fulfillment of the requirement for the award of bachelor’s degree in mass communication of Kampala International University
Keywords
Community services, Media, Masaka District