Electronic media in promoting gender equality in Uganda. a case study of U.B.C Kampala Central

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Kampala International University, College of Humanities and Social Sciences
This study attempted to examine the role of the electronic media in promoting gender equality in Uganda. It was guided i)To identify the ways of promoting gender equality by media ii) to examine the roles played by broadcasting in promoting for gender equality iii) To examine the attitude of media editors towards gender equality. The research took the form of a descriptive design, and the reason for this is because it aims to describe the current situation so that it can be understood clearly so that the gaps identified in it can be addressed in order to promote gender equality by media. The study explored descriptive correlational design to examine the relationship between the two variables that is the ways and attitude of promoting gender equality by the media. From the findings and the conclusions of the study, the researcher recommends the following:-i) There is a need to for the government to design or allocate a specific budget of men and women, ii)There is a need for the media editors to change their attitude towards promoting gender equality iii) There is a need to recruit more staff and train them on how to handle a girl children when they are at school v) Since the poor enrollment and high school dropout among girls, there is a need to for head teachers and parents to encourage regular attendance and the reduction of dropout rates and v)The media editors should develop the respect for human rights and freedom to both men and woiyien
A dissertation submitted to the College of Humanities And Social Sciences in partial fulfillment of a Bachelor’s Degree of Art in Mass Communication of Kampala International University
Electronic media, Promoting gender equality, Uganda, U.B.C, Kampala Central