Impact of technology on traditional mass media a case study of new Vision News Paper
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Date
2014-06
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Kampala International University, College of Humanities and social sciences.
Abstract
The study was set to ascertain impact of technology on traditional mass media in, Uganda a case
study of New vision. It was followed by the following objectives, to explore how technology has
impacted the traditional mass media in regard to news papers, television, radio, print media and
ad\’ertising, to find out the effects of technology to the traditional mass media in Uganda as far as
gathering, packaging and dissemination is concerned, and lastiy to determine if there is a
relationship between technology and content consumption patterns of audiences. The study used
a cross sectional survey design. Both quantitative and qualitative methods of data collection .The
researcher use a self administered questionnaire and interviews together for necessary data for
the research. The study used survey design because the research wants to get precise information
and make a conclusive result regarding the technology and traditional mass media. The
researcher will use the stratified random sampling methods and the purposive sampling methods
to collect the data from the respondent in New Vision.From the total population of 259
employees of new vision, the sample size will be 157 employees. The questionnaire were used to
collect both numerical and in depth data on the entire three research question using closed ended
questions .The researcher in this section gave conclusion to the study findings in relation to the
study objectives
Concerning major impact of technology on the traditional mass media in regard to news papers,
television, radio, print media and advertising,46% of the respondents said that It keeps us up to
date with current affairs was the major impact of technology on the traditional mass media in
regard to news papers, television, radio, print media and advertising, Concerning the effect oC
technology to the traditional mass media in Uganda, 46% of the respondents said that Net work
society was the major effects of Technology to the traditional mass media in Uganda as far as
gathering, packaging and dissemination is concerned The researcher made the following
recommendations, The way forward for newspapers, mainstream as well as other conventional
media particularly in Uganda would be first of all, to improve their credibility. As it is now there
are segments of the society which see mainstream media as the mouthpiece and propaganda tool
of the ruling government. The researcher observed that, first and foremost, newspapers should
separate their new venture and their core business, the new venture being the online digital
newspapers and their core is their already existing newspaper business. These separate sites
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dedicated to oniy online newspapers will be successful in building new markets with new
sources of revenue. The way out for newspapers and other media will always be on the revenue
side, creating new ideas, creating new value propositions, and creating new ways to engage with
customers. In other words, newspapers could work with search engines and Internet Service
Providers to provide and include in the ISPs package access to digital newspapers. Newspapers
could also charge a subscription fee for their online version where, upon payment of the fee, a
password is given to the subscribers. Online presence as well as print version of the newspaper
should be side by side.
Description
A report submitted to the college of humanities and social science in partial fulfillment for the award of Bachelor’s Degree in Mass Communication of Kampala International University
Keywords
Technology, Traditional mass media, Vision News Paper