Beyond restructuring and corporate transformation: the case of Uganda broadcasting corporation

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Kampala International University, College of Economics and Management
This research study inspired by the concerns about the effects of global changes in the broadcasting industry and Uganda Broadcasting Corporation in particular, examines the problem of corporate decline and failure generally associated with a number of symptoms and causes. The search for a solution to this problem has lasted for many years and various models or approaches have been proliferated by many business thinkers and academicians to address the abundance of issues involved in the transformation of a corporation. This study examines one of the approaches; Restructuring and its many ramifications, and shows its rightful place and contribution to the business transformation process. In fact it shows that it is a one dimensional approach with a very legitimate contribution to superior performance. However, superior performance must be matched with the vision of the future in form of specific programs for market/ customer focus development and growth. To crown it all, the human resource element must be put at the Centre and recognized as a chief player in this game of business transformation. This study has shown that transformation is a multi-dimensional process consisting of four categories of change commonly referred to as; Reframing, Restructuring, Revitalization and Renewal. The study has further shown that the (biological) business transformation model encompasses all these vital links and is superior to all those models including restructuring which take a one-dimension journey. The results of the research process obtained from interviews and questionnaires demonstrate that although the current and past restructuring effmis of UBC are commendable, there are however, methodological weaknesses, especially in the mobilization arena of the refraining dimension. Specific interpretations and recommendations have been made from the results of this research process.
A Thesis submitted to the school of Post Graduate Studies in partial fulfillment for the Award of the Master of Business Administration of Kampala International University
Corporate transformation, Uganda broadcasting corporation