The Role of Public Relations in Crisis Management in Media Organizations: A Case Study of Standard Media Group, Kenya.
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Date
2009-06
Authors
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Journal ISSN
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Publisher
Kampala International University, bachelors degree in mass communication
Abstract
Crises can affect all segments of society - businesses, churches, educational institutions,
families, non-profits and the government and are caused by a wide range of reasons.
Although the definitions can vary greatly, three elements are common to most definitions
of crisis: a threat to the organization, the element of surprise, and a short decision time
Seeger, Sellnow & Ulmer, (1998). How can a PR come up with measures to deal with
crises in an organization. This research is therefore intended to show the linkage and
relevance of Public relations in crisis managements. PR can be used to build rapport with
employees, customers, investors, voters, or the general public. Public relations (PR) is the
practice of managing the flow of information between an organization and the public.
The study was driven by Four objectives: To analyse the role of public relations in crisis
management at Standard Media Group, To establish the level of knowledge in Crisis
management among the public relations staff of Standard Media Group, To examine the
factors affecting Crisis management with regard to public relations in Standard Media
Group, To establish whether lesser public relations leads to crisis management
The sample size comprises a total of 60 people however 10 people will be interviewed for
the study.50 people will respond through the questionnaire. 30 clients and 20 full time
employees. The study utilizes qualitative research methods, two data collection
instruments were used: Structured questionnaire and interviews .The collected data was
presented in tabular and figurative forms and analyzed statistically to decipher findings
Description
A Research Report Submitted in Partial Fulfillment of The Requirements in the Faculty of Social Sciences for the Award of a Degree in Mass Communication at Kampala University.
Keywords
Public Relations, Crisis Management, Media Organizations, Standard Media Group, Kenya