The effect of competitive intelligence on consumer goods in manufacturing firms: A case study of Bidco Refinery (K) Ltd

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dc.contributor.authorMunguti, Shadrack M.
dc.date.accessioned2020-08-10T11:25:46Z
dc.date.available2020-08-10T11:25:46Z
dc.date.issued2009-09
dc.descriptionA research report submitted to the School of Business and Management in partial fulfillment of the requirements for the award of a bachelor’s Degree in Marketing Management of Kampala International Universityen_US
dc.description.abstractThe overall objective of this study is to investigate the effect of competitive intelligence on consumer goods in manufacturing firms. Specifically, the study examined the existing competitive intelligence techniques used by BIDCO Kenya Limited, established the effects of competitive intelligence techniques used on consumer products by BIDCO Kenya Limited and examine the benefits of competitive intelligence techniques used on consumer products by BIDCO Kenya Limited…en_US
dc.identifier.urihttp://hdl.handle.net/20.500.12306/14007
dc.language.isoenen_US
dc.publisherCollege of Economics and Managementen_US
dc.subjectCompetitive intelligenceen_US
dc.subjectConsumer goodsen_US
dc.subjectManufacturing firmsen_US
dc.subjectBidco Refinery (K) Ltden_US
dc.titleThe effect of competitive intelligence on consumer goods in manufacturing firms: A case study of Bidco Refinery (K) Ltden_US
dc.typeThesisen_US
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