The Role of Social Media on Influence in Media Content Consumption Patterns. Case Study Kampala International University Students
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Date
2015-10
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Kampala International University, bachelor's of mass communication
Abstract
The research intended to investigate the role of social media in media content
consumption pattern case study of Kampala International University students.
The objective of study was to investigate the role of social media in determining
content consumption patterns of KIU students. The research investigated the
impacts of social media to KIU students and the types of social media KIU
student’s access. The research methodology adapted to collect the information
for analysis was both qualitative and quantitative method since one research
methodology alone would not be sufficient to produce an authentic and
balanced scientific report
Description
A Research Report Submitted To The Faculty Of Social Science In Partial Fulfillment Of The Requirements For The Award Of A Bachelor’s Degree In Mass Communication Of Kampala
Keywords
Role of Social Media, Influence in Media Content Consumption Patt