The Impact E-Commerce on Logistics Performance. A Case Study; KFC (U) Ltd

Thumbnail Image
Journal Title
Journal ISSN
Volume Title
Kampala International University, College of Economics and Management.
The study aimed at investigating the relationship between E-commerce and Logistics Performance of KFC (U) LTD. The objectives of the study were to investigate the forms of E commerce used at KFC (U) LTD, to examine the level of Logistics performance at KFC (U) LTD and to identify the relationship between Ecommerce and Logistics performance at KFC (U) LTD The study adopted a descriptive research design involving both qualitative and quantitative approaches. The target population was 40 respondents who took part in the study and the respondents were purposively sampled. The researcher made use of a questionnaire as the main instrument for data collection and data was analyzed using descriptive statistics. The finding showed that KFC makes use of e-commerce tools and software applications in responding to the diverse needs of its customers as this indicated by mean value 4.00, indicating that KFC implying that KFC integrates E-commerce in its operations. The study therefore recommends that for successful implementation, KFC through its chain of outlets incorporates ecommerce to provide a reliable, convenient service level to its customers despites the cited challenges which hinders successful operations. The study therefore recommends that for successful operations, KFC should try and eliminate the bottlenecks within its logistics system to improve its coordination, and responsiveness to customer service requirements.
A Research Report Submitted to The College of Economics and Management in Partial Fulfillment of The Requirements for The Award of Bachelors’ Degree in Supplies and Procurement of Kampala International University
E-Commerce, Logistics Performance