The role of the Uganda media in protection of women’s rights in Uganda. a case study of “the New Vision” and the Daily Monitor “newspapers”

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Kampala International University, College of Humanities and Social Sciences
The role of the media in protection of women’s rights cannot be ignored. However, it is a common perception among media scholars today, that there is a progressive shrinkage in media coverage on women’s issues. The study shows that the ratio of men to women is 49:51, yet women are still stereotyped as dependant and passive beings who barely contribute to the development process within the society. The study is based on the assumption that media hasn’t given enough recognition, assistance and attention, in relation to portrayal of women’s issues. The study also sets out to highlight the different ways in which media portrays women. The New Vision and The Daily Monitor newspapers were selected as the media houses for the case study, due to their wide circulation all over Uganda. The different methods of research that were employed to carry out this study were both qualitative and quantitative in nature. Content analysis of the two papers of 2000, 2004 and 2008 were purposively sampled. Expert sampling was employed to carry out the interviews. The study findings prove the hypothesis of the study right. Most of the news about women was stereotypical, based on beauty and fashion, and defined women mostly in their ‘natural’ role as mothers and wives, rather than contributors to societal developments. The study generally recommends the media to highlight women’s contribution, whether in political, economical or social spheres.
A dissertation submitted to the College of Humanities and Social Sciences in partial fulfillment of the requirements for the award of Bachelor’s Degree of Mass Communication of Kampala International University
Uganda media, Protection of women’s rights, Uganda, New Vision, Daily Monitor