Market feasibility study and Business project success in Southern province of Rwanda

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Kampala International University. College of Humanities and Social Sciences
It is realized that many business undertakers in Rwanda become bankrupt because they fail to predict some future risks that can happen to their business projects. Some business projects fail because they do not conduct market feasibility study before they implement their business projects. Many times, they didn’t know that they will share market with strong competitors. There are other business peoples who replicate business projects that are working in other country or other place without proper study, then after starting their project they realize that they brought products or services that are out of client’s needs . This research is aimed to study at what extent the MFS influences the success of business projects. The research has been conducted in Southern Province of Rwanda and the sample size was one hundred seventy nine (179) established business enterprises have been selected. Questionnaires and interview were instruments used in collecting primary data which were then presented and analyzed using Statistical package for social science software (SPSS). Remarkably, the research revealed that it is very important for any business undertaker to draw MFS for his/her business project before its implementation in order to facilitate the implementation of the business project and reducing the probability of business projects failure. This facilitates also the business project evaluation and identification of possible market risks that can happen in the future towards their successfulness. It was found out that the objective of market feasibility study is not only to take a decision on whether to accept or reject an investment proposal but also to make recommendations as to how it should be reformulated when risks comes so as to ensure better market viability of your business project. Finally, conclusion and recommendations have been provided to the business undertakers and others to the government of Rwanda in order to improve business activities in Rwanda.
A Thesis Presented to the Collage of Higher Degrees and Research (CHDR)Kampala International University Kampala, Uganda in Partial fulfillment of the requirements for Master’s Degree in Project planning and management
Market feasibility, Business project, Rwanda