Corporate social responsibility and company image in selected Petroleum Companies in Uganda
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Date
2014-11
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Kampala International University, College of Economics & management.
Abstract
This topic of the study was Corporate Social Responsibility and the Company Image in
selected petroleum companies in Uganda. The study concentrated at Tullow and Total
oil companies. The objectives of the study were to examine the level of corporate
social responsibility in terms of company image, to assess the level of company image
in terms of corporate social responsibility and to determine the level of significant
difference between Corporate Social Responsibility and Company Image. The study
employed the descriptive survey design. It was both qualitative and quantitative in
nature. The simple random was used to selected respondents from each selected
sample from the category of respondents. The community members of Hoima and
Bulisa district, the employees of Tullow and Total oil helped the researcher to collect
the primary data. From the study findings and the interview discussions, the study
found out that CSR and company image constructs shows that the level of Corporate
Social Responsibility among respondents in Petroleum companies was Satisfactory in
terms of bursaries and environmental conservation. Bursaries were Satisfactory than
environment conservation construct of Corporate Social Responsibility. The study
noted that the level of company image was rated as Fair. The study found out that there
was a significant difference between Corporate Social Responsibility and company
image in terms of corporate petroleum companies. The findings revealed that there was
significant difference between Corporate Social Responsibility and company image.
To enhance Corporate Social Responsibility of respondents, the petroleum companies
should emphasize more on environmental conservation for proper waste management,
water and environment conservation. The petroleum companies should check
procurement processes which are marred by tendencies of corruption and tax evasion
scandals.
Description
A Research Dissertation Presented to the College of Satisfactory Degrees and Research in Partial Fulfillment of the Requirement for the Award of a Degree Master of Business Administration of Kampala International University Cert. Petroleum, Gas and Oil Law, Cert. Public Admin and Mgt, Dip Educ (secondary), B. Human Resource Management.
Keywords
Corporate social responsibility, Company image, Petroleum Companies, Uganda