Impact of broadcasting media in fighting against drug abuse in Uganda. :a case study of UBC West.

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Kampala International University, College of Humanities and Social Sciences
The study was to establish the impact of broadcast media in fighting against drug abuse in Uganda. With special attention to UBC Radio located in Kampala Central. It was guided by the researcher objectives that included investigating on the effect of broadcast media in fighting against drug abuse among the Ugandans. examining the role of broadcast media in educating and enlightening the Ugandans on drug abuse, to examine the challenges facing broadcast media in creating awareness on drug abuse and devising the strategies of improving broadcast media’s role in fighting against drug abuse among Ugandans. The stud) used an in \ C C~i~i I [I incorporated a sample of 50 respondents who specifically were the management of UBC staff especially radio presenters, journalists, News editors engaged through a research questionnaire. This was to provide parameters of investigation such as the significant of the study and challenges faced by broadcast media in fighting against drug abuse in Uganda. The study findings indicated that broadcast media has impact in fighting against drug abuse among Ugandans; by addressing specific substances with the aim of reducing use and raising awareness about the associated problems, enhancing personal and social skills that promote positive lifestyle choices as well as resistance to drug use, addressing the existing knowledge and beliefs of the target audience that impede adoption of the desired behavior, proper addressing risks associated with drug abuse will improve students discipline to be acceptable in socielv and academic performance will improve as well. l3roadcast media campaigns should increase public awareness of the broader social context in which chronic substance abuse occurs and promote debate on the cost, availability, and promotion of alcohol and tobacco; policy changes that might discourage substance use by adolescents; and the development and funding of clinical and social’ programs that provide direct interventions. This will discourage the drug sellers and will eventually close their businesses and hence solving the problem of drug abuse. The researcher made recommendations to broadcast media. universities, government and policy makers. The universities were urged to use approaches that incorporate drug resistance skills into a hi nuclei se of essential personal and social skills. The government through the ministry of education and sports was urged to implement effective school programs that teach young people to resist drugs by developing personal and social skills and the policy makers n ccc urged policies on drugs which are not useful to human life and those that are deemed to he useful, measures must be stipulated on who should import.
A research proposal submitted to the College Of Humanities and Social Sciences in partial fulfillment of the requirements for the Award of Bachelors Degree in Mass Communication of Kampala International Ugandan
Broadcasting media, Drug abuse, UBC West, Uganda