The role of media in the coverage of national elections in Kenya the: case study, Radio Mambo FM in Webuye Town, Kenyaedia in the coverage of national elections in Kenya the: case study, Radio Mambo FM in Webuye Town, Kenya
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Date
2008-08
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Kampala International University.College of Humanities and social science
Abstract
The major objective of the study was to examine the role of the media in the coverage
of national elections in Webuye District of Kenya. This follows the deep public
concern on the need to understand the role of media especially how it guides people
during and after elections. The study was conducted in Webuye town. A total of 60
respondents were chosen; 30 were mixture of media practitioners, sponsers and
advertisers while the remaining 30 were selected from Webuye town to represent the
voice of the community during the study.
The data was collected using tranquilization formulae which involved grouping
different methods of collecting data which included structured interview using
interview schedule, in-depth interview in form of interview guide, focused group
discussion using discussion guide, questionnaires and observation.
The researcher was prompted to find out the role of media particularly the community
radio stations, if they really report election events like mobilization of voter
registration, influence on choices of parties, holding opinion polls, candidate
interviews~ and party advertisements during national elections in Kenya.
Conclusions and recommendations were then made after presenting and interpreting
the data.
Description
Research report submitted as the partial requirement of the bachelor of Mass Communication at Kampala International University
Keywords
Media, Coverage, National, Elections