The influence of electronic media in socialization within urban area: a case study of NBS Television

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Kampala International University, College of Humanities and Social Sciences
The study examined the influence of electronic media in socialization with in urban area. The objectives of the study include; To highlight the demographic characteristics of the respondents according to; Age, Gender, Marital Status, Income level and the Level of education; To determine the role of electronic media in socialization; To examine television violence within urban area; And to determine the significant difference between the role of electronic media in socialization and the television violence within urban area. The researcher employed descriptive research approach where simple random sampling technique was used to get the sample size which was used to obtain depth description of the problem at hand. The research study involved gathering of information through questionnaire, interviews and a total sample size of 108 respondents were interviewed. This size was more preferable due to time limit, the resources available to carry out the research and it was also used to ensure accuracy in data collection and data was analyzed quantitatively and qualitatively inform of: graphs, tables, charts , depending on the convenience and requirements of that data collected, and conclusions were drawn. The findings of the study were that up to 29.6% of the respondents continue to be influenced by electronic media in socialization of their respective societies. Little has been done by the electronic media to curb down television violence as form of socialization in urban area. In conclusion therefore, there is need for the NBS television and other electronic media houses to reduce television violence and other negative forms of electronic media socialization and turn them into positive forms of electronic media socialization.
A Dissertation Submitted To The College Of Humanities And Social Sciences In Partial Fulfillment Of The Requirements For The Award Of Bachelor’s Degree In Mass Communication Kampala International University
Electronic media, Socialization, Urban area, NBS Television