The evaluation of effectiveness of distribution system: the case study of MTN Rwandacell (2007-2010)
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Date
2013
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Publisher
Kampala International University
Abstract
This study investigated the ways and means by which MTN Rwandacell existing distribution channels were designed and managed. It also analysed how these channels could be improved in order to be used as competitive advantage in this period of competition.
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Abstract is currently available in soft copy
Keywords
Distribution system, Rwanda