Packaging and sales turn over: a case study of Jesa farm Uganda.
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Date
2015-06
Authors
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Journal ISSN
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Publisher
Kampala International University, College of Economics and Management
Abstract
This research was carried out in Jesa Diary farm Uganda Ltd with a purpose of finding
out the packaging and Sales Turn over of milk products from this company. Packaging
is one of the exercises established to assist in protection and attraction purposes of the
company. A number of organizations today have adopted packaging exercise with
reasons well known to them and that is why the researcher came out with the
statement of the problem being "to find out if packaging directly affects sales turn over
of products".
The researcher used different methods of data collection and this was questionnaire for
collecting primary data and library reading method for secondary data. In data
presentation and analysis, the researcher employed tables to summarize the findings
and the results were organized under the headings of the main questions which were
used by the researcher in the process of obtaining data and percentages were used to
show the effects of packaging.
Endings indicate that there is a strong positive relationship between packaging and
sales turnover at r = 0.95.7 this implies that packaging affects consumption by 95.7%
and 4.3% by other factors.
It is therefore recommended that; Jesa dairy farm should put much emphasis on
designing the product package if sales turnover are to be boosted. The company should
always ensure that the product is of good quality as depicted by the sack, the product
should be worth the customers' expectations. Consumers should always not be taken by
the attractiveness of the package as some products are of a poor quality and thus
exploit consumers and affect the rate of turn over.
Description
A research report submitted to College of Economics And Management in partial fulfillment of the requirements for the Award of a Degree of Bachelor of Supplies and Procurement Management of Kampala International University
Keywords
Packaging, Sales return, Jesa farm, Ugand