Packaging and sales turn over: a case study of Jesa farm Uganda.

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Kampala International University, College of Economics and Management
This research was carried out in Jesa Diary farm Uganda Ltd with a purpose of finding out the packaging and Sales Turn over of milk products from this company. Packaging is one of the exercises established to assist in protection and attraction purposes of the company. A number of organizations today have adopted packaging exercise with reasons well known to them and that is why the researcher came out with the statement of the problem being "to find out if packaging directly affects sales turn over of products". The researcher used different methods of data collection and this was questionnaire for collecting primary data and library reading method for secondary data. In data presentation and analysis, the researcher employed tables to summarize the findings and the results were organized under the headings of the main questions which were used by the researcher in the process of obtaining data and percentages were used to show the effects of packaging. Endings indicate that there is a strong positive relationship between packaging and sales turnover at r = 0.95.7 this implies that packaging affects consumption by 95.7% and 4.3% by other factors. It is therefore recommended that; Jesa dairy farm should put much emphasis on designing the product package if sales turnover are to be boosted. The company should always ensure that the product is of good quality as depicted by the sack, the product should be worth the customers' expectations. Consumers should always not be taken by the attractiveness of the package as some products are of a poor quality and thus exploit consumers and affect the rate of turn over.
A research report submitted to College of Economics And Management in partial fulfillment of the requirements for the Award of a Degree of Bachelor of Supplies and Procurement Management of Kampala International University
Packaging, Sales return, Jesa farm, Ugand