Media and HIV/AIDS Awareness in Institutions of Higher Learning Case Study: Kampala International University.

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Kampala International University, College of Humanities and Social Sciences.
The main purpose of this study was to investigate the AIDS epidemic and learn the contribution made by the media in the prevention in the spread of the disease in institutions of higher learning. It's clear that AIDS has swept out the labor force in the society and there is need therefore to increase awareness campaigns to prevent further mortality. The findings of the study revealed that stigma and discrimination undermine the efforts put in by the media in awareness creation consequently, increasing the impact of the epidemic on individuals, communities and nations. The global war on AIDS is therefore an unrelenting struggle against fear, ignorance, stigma and discrimination. This study shows the impact of the scourge and it also explains how the media (electronic and print) can be used to avert similar cases in the future. It is also aimed at finding the solution over the problem in question. The study will benefit students and the staff in institutions of higher learning in a number of ways and consequently benefit the whole society at large. The study has established recommendations wherever required on various aspects like strengthening public, workplace, communal, neighborhood and family unit support for people living with HIV/ AIDS in every bit as much as the war against the disease is on. Prevention remains infinitely better than all known attempts at cure. It calls for the greatest selfdiscipline, the greatest care and consideration from every individual
A research report submitted to the Faculty of Social Sciences in Partial Fulfillment of the Requirements for the Award of a Bachelors Degree in Mass Communication at Kampala International University.
HIV/AIDS, Media, Awareness, Institutions of Higher Learning, Kampala International University