Role of mass media in reducing my! aids among infants in Uganda a case study of UBC

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Kampala International University, College of Humanities and Social Sciences
The study examined the “role of mass media in reducing HIV/AJDS among infants in Uganda”. The study was carried out at UBC the national broadcaster. The study achieved the following objectives; to examine the role of mass media in combating HIV/AIDS, causes of HIV/AIDS, Effects of HIV/AIDS and measures to combat HIV/AIDS in Uganda. The researcher adopted the case study research design and correlation study design which explored role of mass media in combating HIV/AIDS in Uganda. Data was collected from a sample of 30 respondents in using self administered questionnaires and was later analyzed using Pearson correlation coefficient (r). The findings revealed the Mass media had a positive and significantly related to combating HIV/AIDS (P0.000<0.0l, r=375) the study concluded that majority of the respondents agreed that mass media had contributed significantly on the combating of HJV/AIDS in Uganda. Additionally the findings showed that mass media provides education, awareness on HIV/AIDS, sensitization, disseminating information of HIV/A]DS, influencing public opinion of H1V, creating a supportive and enabling enviromnent, providing a knowledge base for a HIV and capacity building. The findings show that causes of HIV/AIDS which include poverty, conflicts, corruption, cultural erosion, illiteracy, unemployment and solutions to combat HIV/AIDS which include gender mainstreaming, eradication of gender discrimination, provision of social services, eradication of girl child labor and early marriages, women empowerment, eradication of domestic violence and sexual abuses. In conclusion mass media has played an important part in the fight against HIV/AIDS in Uganda.
A research report submitted to Faculty of Journalism and Media Studies in partial fulfillment of the requirements for tile award of a Bachelors Degree in Mass Communication of Kampala International University
Mass media, Infants, Uganda, UBC