The role of the media in promoting financial literacy in Uganda :

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Kampala International University, College of Humanities and Social Sciences
The study is about the role of the media in promoting financial literacy in Uganda taking New Vision as the case study. The study was guided by the following questions- What are causes of financial literacy among people in Uganda? What are the solutions put forward to reduce financial literacy in Uganda? Describe the different strategies put forward to fight financial literacy in Uganda. What are the roles of the media in promoting financial literacy in Uganda? The population under study comprised of 80 respondents. The study adopted random sampling technique to determine the sample population size. The data was collected using questionnaires. It was then edited and analyzed by use of Statistical Package for Social Sciences (SPSS) software using descriptive statistics indexes such as mean, percentages and frequency distribution method. The data was presented in the form of tables and figures according to the research questions. The study recommended that the Governments, donors and financial service providers should support the scale-up of savings groups, for example by working with mobile companies to develop enabling technologies such as group pin codes. Governments should recognize, rather than regulate community savings groups and incorporate them into long-term national financial inclusion strategies. Governments should work with financial service providers to ensure that savings groups can access formal financial institutions, as has happened in India where banks are mandated to open accounts for community savings groups. Banks and micro finance specialists should use Banking on Change as an example of how to design a viable ‘financial linkage’ model that can be replicated by other banks and informal savings communities. This should be supported and promoted by donors and international financial institutions. The researcher suggests further research on evaluation of the television in elimination of financial literacy. In addition, future researchers can look at the role of radios in the promotion of banks against financial literacy.
A research report submitted to the faculty of journalism and media studies in partial fulfillment of the requirements for the award of a Degree of Mass Communication of Kampala International University
Media, Financial literacy, New vision news paper, Kampala