Media impact on the 2005 Kenyan referendum: case study standard media group
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Date
2006-10
Authors
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Journal ISSN
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Publisher
Kampala International University.College of Humanities and social science
Abstract
The study covers the results of the findings about the impact of the media on the Kenyan
referendum, which was carried out on 21 st November 2005. It covers the period ranging
from 2004 to 2005.
The research findings were guided by a set of research objectives and questions, both of
which were set to assess the role the media played during the process, the problems they
faced and other key players and their contribution to the process.
The study conducted was based on a sample size of 30, which was selected randomly and
conveniently. The population size included members from the media houses,
administration and journalists from Standard Media Group, government and the general
public.
The media was charged with a number of tasks, which included providing information
about the process, covering and reporting on the process stage by stage, promoting
debates and exchanges on the various media and breaking down the complicated aspects
of the referendum.
They however faced a number of set backs such as balancing their reports, they were
accused of biased coverage, were at times caught up in campaign violence, faced travel
expenses and shortage of man power.
The media had a key role of disseminating information about the entire process, a task
they did not abandon even during the most trying times. Their contribution goes down in
history for having influenced the populace towards making an informed choice during the
November 21st referendum.
Description
Dissertation submitted to the Faculty of Social Sciences in partial fulfilment for the award of bachelors degree of Mass Communication of Kampala International University.
Keywords
Media, Impact, Kenyan, Referendum