Role of Managers and Staff in Achieving Customer Care And Satisfaction in the Hotel Industry. Case Study of Equatoria Hotel.
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Date
2016-06
Authors
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Publisher
Kampala International University, College of Economics and Management Sciences .
Abstract
The main objective of this study was to investigate the role played by the managers and staff in
achieving quality customer care and satisfaction. The respondents who were contacted included;
the visitors, employees and managers, the sampling methods used to select the respondents were
mainly random sampling particularly to the visitors and purposive sampling to the top
management. The methods used for data collection mainly included; observation and
questionnaires and inter. These aimed at answering these objectives of the study; To identify the
role played by management in achieving customer care and satisfaction. to establish the
relationship between customer care and customer satisfaction and to identify the challenges in
offering good customer care and satisfaction at hotel equatorial. The findings revealed that the
management and the staff of equatorial hotel play a bigger role in ensuring customer care and
satisfaction. Different kinds of visitors frequent this hotel to enjoy various services such as
swimming pool, gym, accommodation facilities, conference facilities and others just visit the
hotel to have relax and have fun. However the study revealed that a number things need to be put
in place to effectively provide better customer care services and satisfaction. These include;
construction of another swimming pool to march with the number of guests who use this facility,
the security needs to be biffed up to protect both the guests and their property.
Description
A research dissertation submitted to the College of Economics and Management in Partial Fulfillment
for the Requirements of the Award of Bachelors Degree of Tourism and Hotel Management at Kampala
International University.
Keywords
Customer Care, Role of Managers, Staff, Hotel Industry, Equatoria Hotel