The Role of F.M Radio towards Economic Development In Tanzania: A Case Study Of East African Radio
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Date
2006-06
Authors
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Journal ISSN
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Publisher
Kampala International University, bachelors degree in mass communication
Abstract
Nothing influences a broadcasting media like the Quality of programs presented and how
audiences respond and being influenced. Due to the fact that, this research aims at
examining the roles of FM radio towards economic developmental issues in all aspects of
life. The study focuses in among of the major broadcasting media in Tanzania that is the
East African Radio.
The research problem that instigate this research was that of many media companies
mostly FM radios not taking into account the presentation of development issues after the
government being liberalized the air waves ..
Infact, these roles have created catatonic effects in all levels of the Tanzanian society to
the developmental effects. Life now moves faster political and social ideas spread more
rapidly, more inform nation is available for making correct choices and decisions,
personal as well as government.
The sample of 32 respondents were drawn in this research work through interviews and
questionnaires. Data was then compiled and analyzed. Simple random sampling was
used to obtain people who constitute the sample.
The result of the study generally indicated that despite the constraint, there are many
opportunities and still more to come for broadcasting media to thrive in Tanzania for the
country's economical development
Description
A Dissertation Submitted To the faculty Of Social Sciences in Partial fulfillment For the Award of Degree in Mass Communication of Kampala International University
Keywords
F.M Radio, Economic Development, East African Radio