An analysis of employees' response towards corporate social responsibility of Equity Bank, Kisii (Kenya)

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Kampala International University; College of Humanities and Social Science
Corporate social responsibility (CSR) is an issue that is receiving top attention in most organizations today in Kenya. Organizations have taken CSR as a competitive tool or edge so as to market themselves and create new customers based on their perception in the society because they are returning back to the society in good faith and will. As such most organizations have in the past undertaken CSR as per what the law dictates. In most cases focus on CSR is directed to the external shareholders but not those that implement them, i.e. the employees. This study was 4ndertaken to determine employee's attitudes towards CSR programs, their involvement, and the obstacles that hinder their involvement in such programs and what effects CSR programs have on the employee's job satisfaction. The study covered employees of Equity Bank.A sample of 10 employees was selected randomly from various departments and questionnaires distributed. Questionnaires were returned and analyzed and after an analysis was done. Data was analyzed and presented in tables frequencies of percentages. It was found out that employees had a positive attitude towards CSR and that their involvement in the various CSR programs was influenced by their attitudes, the most attractive social program that the employees were greatly involved in included, educating customers about the services offered by the bank and training of staff. The major obstacle was found out to be limited time in participating in these programs due to work constraints. The study also revealed that CSR programs do affect employee job satisfaction level.
A dissertation paper submitted to the School of Business and Management in partial fulfillment of the requirement for the Degree of Bachelor of Human Resource Management of Kampala International University
Employees' response, Corporate social responsibility, Equity Bank, Kisii, Kenya